MTV's Kristin Cavallari in LASIK surgery reality ad

This is probably the first time I have seen a celebrity in a documentary style episodic advertisement that is effective in any way. Pretty ill:

Reality Lasik featuring Kristin Cavallari

For those of you who don't follow the MTV thing, Kristin is a hot young socialite with a "get money" attitude and a "got money" budget. She was edited into the villain role opposite Lauren Conrad on Laguna Beach where we all enjoyed clips of her bouncing around in bikinis and dancing on bars showing off her assets, and I don't mean her royalty money, smell me?

This site is hilarious, the design is bitten from MTV.com and similar pseudo-pomo hipster fare. Each episode is streamed with a single click and the navigation is seamless.

My personal favorite part is Kristin's blog. Sweet Jesus this is incredible marketing. Look at the May 8th entry (my emphasis in bold):

Passing My Exam
May 8, 2007

So I've heard the term LASIK for a long time and you think you kinda know what it is and what it's all about – but after today, I found out that I really didn't know anything. I saw the eye doctor today and had a bunch of tests to see if I'm a candidate for LASIK, I was completely shocked that so much was involved. It was a little bit exhausting, but when I was done it was kinda reassuring to see how serious it all was because, after all, these are my eyes, right? They took a lot of measurements that I can't really explain [good thing we're capturing everything on video], and I talked with an assistant, then an optometrist and then I finally met the surgeon. He's cool and funny and I totally trust him. Finding a good LASIK surgeon is super important. Well I'm on the road to having LASIK so there's no turning back now.

Whoever came up with this is a god damn genius, and I can't wait to see how the entire series turns out. No turning back now!